I haven’t been on Peerspace very long, but what I have heard from the film productions we’ve hosted is that there is seasonality, with peak season in the late summer and fall. That could be part of it.
I took a look at your listing, and FWIW, here are my suggestions, bearing in mind this is heavily skewed towards my experience in film shoots, and not other events.
“Renovated” may not be a keyword people are searching for. It could be modern renovated, rustic renovated, Old World French renovated, etc. I suspect producers are searching for a “look,” and “renovated” does not tell them what that look is.
We used to have “sunny” in our description… but then we noticed everyone brought lights anyway. This might not be a keyword that is being searched.
“for shoots” may be redundant, because when you are searching for a location, Peerspace asks “what for?” Bottom line, people are not likely to put “shoot” in as a keyword, as there is another filter for event type. Conversely, if people are looking for a dinner party, “shoot” in the headline might turn them off.
Similarly, “Upper East Side” may be redundant; on your listing, it says “Upper East Side” right below your headline. Probably not a keyword, as there is another filter for location.
In my experience, brand names (“GE appliances”) don’t matter for shoots. In every production we’ve had, brand names have been “greeked out” so they are unreadable. A GE appliance may be a benefit if you are a buyer looking through a real estate website, but my guess is that it is less relevant for production rentals.
I noticed in one of your reviews, someone mentioned “easy load in/out”. You might want to mention that in your listing! If you’re hauling a bunch of equipment, it would be a huge benefit if you had an elevator or street-level access, versus a walkup brownstone where it takes time and effort to carry everything.
To summarize: think of keywords your customers may be using, and use them. Think of benefits they may be seeking, and mention them.
And a note to Peerspace: It would be hugely helpful if hosts had tools such as Google Analytics to do “search engine optimization.” We can only guess what keywords are being searched. Knowing what really is searched would be hugely helpful.
Hope this helps, Katie!