(Edited to add: I am not a Denver Area host - why does that come up??) We are a new photo studio and are having a really hard time gaining traction. This isn’t a Peerspace issue per se, but it doesn’t help that we’re not shown well in Peerspace results. I’m a marketer by trade, so I am doing all I can with my $0 budget, but it would help if we were shown more often. I have images up of the spaces for rent, tons of info on the rental, etc - any tips from Peerspace pros out there?
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I am interested in hearing what others find as best practices for new venues seeking to gain traction as well
I had the same issue - lower your prices, get reviews and then your demand will grow.
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So far, we haven’t gotten any Peerspace bookings, only through networking, my client base and local word of mouth, so they’re booking directly. My goal is to take more photos this winter and try to attack it that way again. #madeinpeerspace isn’t really relevant since no one has booked through Peerspace, plus hashtags are about to be obsolete. What’s not helping is that we don’t even come up in the list of “photo shoot in Vallejo, CA” unless you click around on the map. I would bet people’s tendency is to click on the listings based on photos but that doesn’t help if they’re not serving us up. Frustrating! I’ll just keep on top of my organic social and in-person networking events, hardcore LinkedIn-ing and just telling everyone everywhere.
Try routing a couple of your direct bookings through Peerspace. Yes you’ll pay a commission but you’ll get your first reviews which are essential to building that trust with guests who don’t know you yet. It’ll be worth it!
Keep in mind that what you see in a Peerspace search isn’t always what customers see. Open an incognito window and note the difference (depending on the number of listings in your area).
Also, this has been covered several times, but the search engine is more of a “suggestion engine”. Results are a mix of things you asked for and things Peerspace thinks you want.
Don’t make Peerspace your business. Peerspace is like a passive fishing rod you throw in the lake — set and forget. Focus your efforts on organic search, targeted social media, and word of mouth. Think outside the box. For example, find local photographers you like and give them a free or steeply discounted booking with the agreement that you get to use the images they shoot for promotional use.