One inquiry; no bookings. What am I doing wrong? No love in Miami?
I would add more text, pictures on how people use it, floorplan, video walkthrough etc.
Hey Max, space looks very cool. My first thoughts ā¦
The interior photos present the space as a small theater, so right away I would think that is not what I am looking for and I would move on. If your day-to-day business requires the risers then perhaps not much you can do there. But having the inside space, the outside, the ability to have food trucks, seems you should be able to attract business.
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Photograph interior without risers/theater setup
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Add some simple but cool lighting
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Host an event so you can photograph the interior with people mingling
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Use a wider shot for your cover since it gets cropped
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Try a lower hourly rate to get those first couple of rentals
Cool venue, wishing you the best!
- Brad
All such great advice! Iād suggest adding the square footage (especially the stage area). I noticed it said no alcohol after 9pm but you close at 9pm? The age requirement is 21 plus, do you allow alcohol on the premise? Itās confusing to me. I donāt know about your competition but maybe lower your rate to compete with others until you get a few bookings and positive reviews. Your rate seems totally fair but you need to compete with others that may already have reviews. Once you get reviews, it will bring your listing higher up when someone does a search, thereafter, you will get many more inquiries that will turn into bookings.
(Iām a photographer, Iāve got a space that I rent on PS, Iāve photographed peoples PS listings in the past and Iām currently in the top 10 photo / production spaces in SF)
The first thing that jumps out at me looking at the listing is there isnāt one photo that really shows the main space at its best⦠By looking though your photos I can get a sense of what the space is about, but it takes a lot of spacial reasoning and connecting the dots. Also I noticed that youāve cropped some of your photos to conform more closely to the Peerspace desktop site, but the mobile app crops them the other way - so youāre first - or āHeroā shot - should be a 2x3 or 4x5 ratio in a horizontal orientation where the composition works both cropped into a 1:2.35 OR 1:1. Think about foreground, background, areas of interest concentrated in the center 1/3rd of the frame so that the image can stand on its own whichever device your potential client is using to book. This may seem like schilling for myself but I really recommend hiring a photographer who specializes in real estate, interiors, architecture etc. to make photos of the space empty with no people in it but set up and lit for an event. Showing how different parts of the space connect to one another and giving people a sense of the layout is super important - donāt shy away from parts that arenāt necessarily the best; you donāt need to highlight flaws but itās much better to show the space realistically than have guests be disappointed.
Second, get a couple reviews. You might need to eat a few hundred dollars in free rentals / pay for them yourself / reimburse your guests at a discount⦠I donāt know the text on rules about this, but as long as Peerspace makes their 25% on whatever the transaction is they should be happy. The difference between a space with zero reviews and one review is ā%. If you look at the distribution on Peerspace, it seems like ~50% have 0-1 reviews, ~25% have 2-9 reviews, ~13% have 10-100 reviews, and so on⦠so if you can get 2 reviews youāll be ahead of half of your competition. How you get them is up to you but the first one is the hardest. (I also searched and clicked on my own listing from other peopleās phones and computers for the first week I was live, just to try and improve my SEO on PS⦠idk if it worked but it didnāt hurt.)
After that itās just up to you and the kind of space you have. Make sure your rules are clear but not scary, respond to inquiries you get ASAP! Being first to reply is so important. Once I missed out on a big booking because I wanted to use the bathroom before I replied but by the time 5 minutes had passed they already had booked with someone else. I donāt know what other advice I can give to someone just starting outā¦
Get professional photos, get two reviews (beg, borrow, steal⦠whatever you need to do to get them) and make customer service a priority - be fast, be polite and whatever your potential clientās asking for do everything in your power to get it for them (for a price.)
Thatās all Iāve got. Lots of luck.
Wm.
Thanks to everyone for their input!
Will drop hourly rates; shoot better pictures; and get some reviews!